Text app: This Android phone app helps store owners in Colombia track their stock and accounts, an example of mobile commerce tapping the explosive growth of phones in emerging economies.
Credit: Frogtek

Business

Shopping via Text Message

  • Tuesday, November 23, 2010
  • By Tom Simonite

E-commerce startups are targeting emerging economies where cell phones, not browsers, rule.

   

In much of the world, shopping online involves browsing e-commerce sites or typing what you want to buy into a search engine. In countries where Internet-connected computers are a rarity, a Seattle-based startup called Slimtrader hopes to offer Internet shopping via text message instead.

Just like a conventional e-commerce business, Slimtrader relies on interactive databases to handle product inventory, pricing, orders, and payments. But unlike, say, Amazon, it has a database that users can interact with through short message service (SMS).

 

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