Shopping via Text Message
- Tuesday, November 23, 2010
- By Tom Simonite
E-commerce startups are targeting emerging economies where cell phones, not browsers, rule.
In much of the world, shopping online involves browsing e-commerce sites or typing what you want to buy into a search engine. In countries where Internet-connected computers are a rarity, a Seattle-based startup called Slimtrader hopes to offer Internet shopping via text message instead.
Just like a conventional e-commerce business, Slimtrader relies on interactive databases to handle product inventory, pricing, orders, and payments. But unlike, say, Amazon, it has a database that users can interact with through short message service (SMS).
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